Built to make
better ordinary.
Viotte was founded on one belief — premium oral care should feel effortless. Clean ingredients, honest results, and zero compromise on your everyday rituals.
We believe the products you use every morning should work for you — not in spite of you.
The Viotte team
A moment we all know
There's a moment a lot of us know — standing in front of the bathroom mirror, coffee in one hand, running late, catching a glimpse of your smile and feeling a quiet, creeping dissatisfaction. Not vanity. Just the feeling that something as simple as your teeth shouldn't be something you hide.
That moment happened to us one too many times. We tried everything the market had to offer. The dentist trays that made our gums ache for days. The UV kits that felt more like a science experiment. The strips that promised the world and delivered sensitivity so sharp it put us off hot drinks for a week.
A refusal to accept
good enough
Viotte started as a refusal to accept that answer. We spent two years going back to basics — studying formulas, questioning every ingredient, and asking what actually needed to be there versus what had simply always been there.
What we built was a strip that leads with gentleness without compromising on results. Hydrogen peroxide that brightens. Glycerin and silicone that protect. Mannose that supports your enamel rather than stripping it. Mint and coumarin that leave your mouth feeling genuinely clean. Nothing is in there by accident.
A vine that grows where
it wasn't expected
The name Viotte comes from the French word for a small, resilient vine — something that grows quietly, persistently, in places it wasn't expected to thrive. That felt right. Because this brand wasn't built in a boardroom. It was built in frustration, in curiosity, in the stubborn belief that your daily rituals deserve better.
We are not a laboratory. We are not a legacy corporation. We are people who got tired of choosing between a product that worked and a product that was kind — and decided to make one that was both.
Values we build on
Every decision we make — from formula to packaging to pricing — runs through these six principles.
Science-first
Every ingredient in our formula has a job. We don't use filler, fragrance-for-fragrance's-sake, or marketing fluff in our INCI list.
Radical transparency
Our full ingredient list — with explanations — is on every product page. If we can't tell you why something's in there, it shouldn't be.
Gentle by design
We test for sensitivity at every development stage. Effectiveness should never come at the cost of your enamel or your comfort.
Honest impact
We're working toward sustainable packaging across the full product line. Smaller footprint, same results.
Accessible premium
Professional-grade whitening shouldn't cost professional-grade prices. We price fairly and don't skimp on formula quality.
Real community
Product decisions are shaped by customer feedback. When you email us, a human reads it — and sometimes, we change things because of it.
The team behind the smile
Small enough that every email gets read. Passionate enough to reformulate seven times to get it right.
Valentina Cruz
Co-founder & CEO
Former cosmetics chemist with 10 years in oral care R&D. Built Viotte because she couldn't find whitening strips she trusted for her own patients.
Marco Reyes
Co-founder & Head of Formula
Biochemist by training. Obsessed with ingredient interactions and has reformulated the strip adhesive seven times to get sensitivity exactly right.
Amara Diallo
Head of Customer Love
Reads every review. Has personally responded to over 3,000 emails. Responsible for two of our most-requested product improvements.
How we got here
2022
The idea
Founded in San Juan, Puerto Rico after years of frustration with whitening products that caused sensitivity. Started with a question: why does whitening have to feel like punishment?
2023
Two years of R&D
Tested over 40 formula variations. Reformulated the strip adhesive seven times. Built a glycerin-silicone sensitivity shield that became the core of what makes Viotte different.
2024
First launch
Launched the Purple Whitening Strips to our first 500 customers. Sold out in 3 weeks. Read every single review and used them to improve the next batch.
2025
42,000+ smiles
Grew to serve over 42,000 customers across the US and Latin America. Maintained a 4.8-star average. Introduced the 2nd Gen formula with improved mint freshness.
2026
What's next
Working on expanding the Viotte line with new products that hold the same standard: clean ingredients, real results, no compromise. More to come.
Nothing harsh.
Everything intentional.
Every ingredient in our formula earns its place. Water, glycerin, propylene glycol, polydimethylsiloxane, hydrogen peroxide, mannose, disodium EDTA, triethanolamine, coumarin and mint extract.